Electronic Commerce and Agricultural Marketing
نویسندگان
چکیده
منابع مشابه
Relationship marketing in electronic commerce environments
The use of electronic commerce environments (ECEs) as a means of enacting transactions and relationships with customers is increasing exponentially. Recent statistical data supports this claim and it is predicted that, by the turn of the century, total revenue streams through ECEs, such as the Internet, will exceed $US200 billion. To date, most forecasts of market potential have attributed this...
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Marketing managers developing strategies to market products on the Internet are faced with important issues. We suggest that the use of Web advertising, virtual store-fronts and virtual communities provides innovative opportunities for marketers to communicate with consumers, understand their preferences and personalize the marketing offers at far lesser costs and far more effectively than thro...
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Electronic commerce may impose new demands which the supply chain has to react to, while at the same time being an enabler of effective marketing and logistics. This paper describes alternative strategies for wholesalers conducting electronic commerce and how logistics may support the development of marketing channels and improve flexibility. Related issues with logistics implications are the d...
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Consumers may access the interweb and internet anywhere anytime via wireless devices. The strategy of contextual marketing (CM), or providing customised and contextual information to customers at the point of need in real time, becomes the key to reaching and retaining online customers. This study attempts to empirically explore the new business model of CM and its resulting e-commerce performa...
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ژورنال
عنوان ژورنال: Agricultural Information Research
سال: 2002
ISSN: 0916-9482,1881-5219
DOI: 10.3173/air.11.117